The principle "Organize around products/services" means that:

The principle "Organize around products/services" emphasizes the importance of forming dedicated, cross-functional teams that are specifically focused on delivering customer offerings. This approach allows teams to bring together all the necessary skills and expertise—such as development, testing, design, and operations—needed to build and maintain a product or service effectively.

By organizing around products or services, teams can enhance collaboration, reduce hand-offs, and streamline communication, ultimately leading to quicker delivery of value to customers. This alignment with customer needs fosters a sense of ownership within the team and helps to ensure that the end product meets market demands more closely.

In contrast, asking customers to pick from available products or services focuses more on choice than on tailored development and delivery. While having project teams can be beneficial, they might not encapsulate the cross-functional aspect that is crucial for responsive product delivery. Developing strong component teams, while useful in certain contexts, does not focus on the product or service itself but rather on specific parts of a system, which can create silos and reduce the overall effectiveness of the delivery team. Thus, the focus of this principle is clearly on fostering dedicated teams that are fully oriented towards the customer experience in relation to the products or services they offer.