True or False: Delight customers as a principle means never to exceed expectations of the customers but to just about meet them.

The principle of delighting customers emphasizes going beyond merely meeting expectations to actively exceeding them. This approach is grounded in the understanding that customer satisfaction can lead to loyalty and advocacy, but true delight is achieved when experiences surpass what customers initially anticipate. Meeting customers' expectations is necessary, but to foster long-term relationships and satisfaction, it is beneficial to aim for a level of service or product quality that surprises and impresses customers. Therefore, stating that the principle means never to exceed expectations doesn't align with the goal of delighting customers, which is to create exceptional experiences that leave a lasting positive impression.