What is the primary goal of creating a minimally viable product (MVP)?

The primary goal of creating a minimally viable product (MVP) is to establish the validity of a hypothesis by putting a prototype in front of customers. An MVP allows teams to test assumptions about their product or service and gather real-world feedback without investing extensive resources in a fully developed product. By introducing a simplified version of their offering, organizations can learn which features resonate with users, identify areas for improvement, and adjust their approach based on actual customer reactions. This iterative process is crucial as it enables teams to validate their ideas and make informed decisions moving forward, ensuring that they align their development efforts with the needs and preferences of their target market.

This choice emphasizes the experimental nature of an MVP, where the emphasis is not just on building a product but learning from interactions with users to inform future development and minimize risks.