Which practice is NOT considered desirable in design thinking?

In design thinking, making design choices early in the project is typically not considered desirable. This approach goes against the core principles of design thinking, which emphasizes an iterative, exploratory process that values understanding user needs and seeking feedback before settling on a specific design direction. Design thinking encourages teams to first explore a wide range of ideas and gather insights through empathy and experimentation, allowing for a more informed and flexible approach to problem-solving.

By postponing concrete design choices until sufficient understanding of users and their needs is developed, teams can generate more innovative and relevant solutions. This aligns with the overarching goal of design thinking: to create user-centered designs that effectively address the actual problems faced by customers, rather than making assumptions too early in the process.